The Log4j vulnerability is a multi-industry security issue affecting thousands of organizations from Minecraft to Amazon. Once it was discovered, the AppScan team rapidly developed a Go-To-Market Strategy to inform existing and potential customers of how AppScan’s scanning tools detect and remediate the Log4j vulnerability in any application. Voy’s founding team member worked with key HCL AppScan stakeholders to decide on portfolio messaging and positioning. Once approved, he collaborated further to develop sales material, HTML email templates, blog posts, and digital ads.To complete the marketing offering, he developed and promoted several virtual events communicating HCL AppScan’s ability to scan for Log4j vulnerabilities.

The Log4j vulnerability is a multi-industry security issue affecting thousands of organizations from Minecraft to Amazon. Once it was discovered, the AppScan team rapidly developed a Go-To-Market Strategy to inform existing and potential customers of how AppScan’s scanning tools detect and remediate the Log4j vulnerability in any application. Voy’s founding team member worked with key HCL AppScan stakeholders to decide on portfolio messaging and positioning. Once approved, he collaborated further to develop sales material, HTML email templates, blog posts, and digital ads.To complete the marketing offering, he developed and promoted several virtual events communicating HCL AppScan’s ability to scan for Log4j vulnerabilities.