HCL BigFix is a systems-management software developed by IBM for simultaneously managing large numbers of computers and providing system administrators with a myriad of features including, but not limited to, remote control, patch management, software distribution, operating system deployment, network access protection, and hardware and software inventory functionality. Due to the rapid discovery of the Apache Log4j vulnerability, which allows unauthenticated remote code execution and is triggered when a Log4j2 vulnerable component processes an attacker’s code string, the company needed a rapid Go-To-Market Strategy to ensure its customers and prospects that HCL BigFix remediates this vulnerability. The HCL BigFix team’s market strategy included a video to explain the current cybersecurity problem and how HCL BigFix is the ideal solution. Voy’s founding team member went above and beyond to research the existing issue and create a strong visual narrative in less than 2 days within accepting the request.

HCL BigFix is a systems-management software developed by IBM for simultaneously managing large numbers of computers and providing system administrators with a myriad of features including, but not limited to, remote control, patch management, software distribution, operating system deployment, network access protection, and hardware and software inventory functionality. Due to the rapid discovery of the Apache Log4j vulnerability, which allows unauthenticated remote code execution and is triggered when a Log4j2 vulnerable component processes an attacker’s code string, the company needed a rapid Go-To-Market Strategy to ensure its customers and prospects that HCL BigFix remediates this vulnerability. The HCL BigFix team’s market strategy included a video to explain the current cybersecurity problem and how HCL BigFix is the ideal solution. Voy’s founding team member went above and beyond to research the existing issue and create a strong visual narrative in less than 2 days within accepting the request.