Franklin is a B2B horticulture lighting company aimed at offering commercial growers a suite of efficient lighting solutions, specially designed by experienced lighting designers, to maximize plant growth and yield. Voy worked with Franklin leadership to identify portfolio positioning, messaging, and personas. Once these were approved, our team drafted product spec sheets in addition to a company overview brochure, developing every aspect from company text to intricate graphic designs and product renderings. Voy drew from Franklin leadership’s core mission and vision to create clean and modern designs that allowed for complete customer visibility into Franklin’s product offering, features, and benefits.

Franklin is a B2B horticulture lighting company aimed at offering commercial growers a suite of efficient lighting solutions, specially designed by experienced lighting designers, to maximize plant growth and yield. Voy worked with Franklin leadership to identify portfolio positioning, messaging, and personas. Once these were approved, our team drafted product spec sheets in addition to a company overview brochure, developing every aspect from company text to intricate graphic designs and product renderings. Voy drew from Franklin leadership’s core mission and vision to create clean and modern designs that allowed for complete customer visibility into Franklin’s product offering, features, and benefits.