While creating marketing collateral for new product launches is critical for garnering momentum for a product, content management is also crucial for product success. Voy’s founding team member authored weekly posts on HCL AppScan’s LinkedIn and Twitter social media channels; this included the development of digital ads–in both video and imagery media–for holiday greetings, trend reports, free trial advertisements, core messaging, and more. He also assisted in the expansion of inbound marketing content development to increase HCL AppScan’s brand awareness and attract new business. His efforts yielded a 76% increase in follower count and a 54% increase in engagement per post on the HCL AppScan LinkedIn platform.

While creating marketing collateral for new product launches is critical for garnering momentum for a product, content management is also crucial for product success. Voy’s founding team member authored weekly posts on HCL AppScan’s LinkedIn and Twitter social media channels; this included the development of digital ads–in both video and imagery media–for holiday greetings, trend reports, free trial advertisements, core messaging, and more. He also assisted in the expansion of inbound marketing content development to increase HCL AppScan’s brand awareness and attract new business. His efforts yielded a 76% increase in follower count and a 54% increase in engagement per post on the HCL AppScan LinkedIn platform.